Advocates of chambers of commerce have long believed that when a company is active in its local chamber, it is doing the right thing not only for the community but for its own success as well. While there is plenty of evidence to show the impact of chambers of commerce on their communities, it is much harder to find data that quantify the impact of belonging to a chamber.  In a study commissioned by the American Chamber of Commerce Executives, with support from Small Business Network, Inc. they did determine just that . . . the real value to companies in terms of consumer outcomes of joining and being active in their local chamber of commerce.  Do consumers really support businesses because they are chamber members?

Read the study by The Schapiro Group, "The Real Value of Joining a Local Chamber of Commerce, A Research Study".  The results show that being active in the local chamber of commerce is a good strategy for businesses to use in communicating each of the four specific community traits: using good business practice, cares about customers, is reputable and is involved in the community.  The positive outcomes only occured when consumers know that a business is a chamber member.  The information in this study can provide an excellent look into the best reasons to join your local chamber.  We hope you will consider joining the Deer Park Chamber of Commerce.